Nothing Is Cool is a clothing and accessories brand based upon a single graphic that many have claimed to be one of the greatest to come out of skateboarding culture circa 1985-’95. Although the typical viewer’s initial reaction upon first glancing at the Nothing Is Cool graphic can feel like a slap in the face, it ultimately supplies a feeling of freedom from trying to fit with the “in” crowd, giving it a universal, timeless rebel appeal.




March 1, 2008

(2008) A small editorial piece on the “Nothing Is Cool” graphically appears on page 17 of the special “Reconquest Of Cool” issue of Adbusters magazine (March/April 2008 #76 Volume 16 Number 2).